San Diego-Based USE Credit Union Finds Success with National Media Relations Efforts

Press Room

SAN DIEGO, Calif. (April 29, 2021) – USE Credit Union (USECU) achieved notable media placements across national publications – reaching an estimated total of more than 136 million unique visitors per month – during the past year by investing in strategic public relations approach with Pacific Communications Group (PCG). USECU, a California-based credit union, pivoted with their communications during the COVID-19 pandemic to fill a gaping hole for the credit union industry.

“We employ a relentless commitment to help people and the communities we serve,” said Amber Fielder, vice president of marketing at USECU. “Our experts have knowledge that is beneficial to share with people everywhere, and we knew that the challenges presented to all of us in 2020 was an opportunity to start sharing financial wisdom and simple money saving tips on a national scale.”

As a financial institution, USECU has much to offer when it comes to providing financial advice—from home buying tips to educating parents on raising “money smart” kids. Media relations efforts coordinated by PCG facilitated a platform for USECU financial experts to provide this information to an audience outside of the California-based membership regions.

“Reaching consumers on a national level has established USECU as a thought leader in the personal finance space,” said Kyle Reuter, vice president at Pacific Communications Group. “Consumers look to national publications for trending stories and helpful information alike, and credit unions have a unique perspective that is hyper-focused on what’s best for the individual. This type of financial wisdom is unmatched and has to be shared.”

The straightforward communications efforts for USECU have been focused on amplifying the voices of in-house personal finance experts along with sharing data trends, which make for great stories to tell.

As a direct result of these communications strategies, USECU experts have been quoted in national personal finance publications, including:

USECU has maintained dedicated communications efforts throughout the challenge of the COVID-19 pandemic – the continuous member communications were part of the crisis response that earned USECU a 2020 CUNA Diamond Award for Crisis Management/Response – Prevailing through the Pandemic.

About USE Credit Union

Founded in 1936, University & State Employees Credit Union (USECU) empowers nearly 60,000 members to achieve financial wellness through a full range of financial products and services, including checking and savings options, credit cards, loans, mortgages and more. USECU now has more than $1 billion in assets and offers accessibility to its members through eight branches in California, nearly 30,000 surcharge-free ATMs across the nation and 24/7 Online and Mobile Banking access.

USECU membership is open to all California university employees and students as well as California state employees, including California Department of Motor Vehicles, California Highway Patrol, CalPERS and CalTrans, along with others who live, work or worship in Alameda County, Sacramento County, San Diego County, Santa Clara County and Yolo County. As a not-for-profit community leader, USECU partners with causes, events and organizations that reflect a commitment to health, wellness and inclusiveness. Learn more at

About Pacific Communications Group

Pacific Communications Group (PCG) is a Torrance, Calif.-based integrated marketing agency with an emphasis in public/media relations, crisis communications, advertising, event management and brand development. PCG assists clients in the automotive, consumer goods, financial services and insurance industries. Visit for more information.

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