Penguin "At Your Service" Brand

We're often asked about our logo. Why a penguin? USE's logo features a classic, tuxedo-clad penguin carrying a tray bearing the words "At Your Service." The idea to adopt a penguin as our mascot was inspired by the premier service you only find in the best hotels and restaurants. Always dressed the part, penguins evoke images of waiters and service. With their tuxedo-clad appearance and extremely social nature, penguins are symbolic of the highest level of personal attention. Instinctively, penguins know that there is safety in numbers. Similarly, credit union members benefit from the power of belonging to a group, united by the common goal of helping each other attain quality financial services at a better value.

Most financial institutions say they have good service, but never really deliver. USE Credit Union is different. Our brand is about serving you like no other financial institution can. Think about it the next time you visit us. And when you see our logo, consider it a promise to lead in service, quality and value as your trusted financial partner. In the meantime, we'll be working hard to make your Credit Union relationship an Unbeatable Service Experience.